Set in 1970s Los Angeles, Joyce Prigger, an earnest young feminist, joins forces with a low-rent publisher to create the first erotic magazine for women.
One year into launching Minx, and Joyce faces struggles. Meanwhile, Doug scrambles to keep his company afloat and Shelly focuses on her family.
Bottom Dollar hosts the west coast premiere of the controversial and illegal adult film, “Deep Throat.” Doug tries to dazzle their new publisher, Constance, while Joyce sets out to get a famed writer to contribute a piece for Minx.
Six months later, Minx is front and center of the sexual revolution. Rolling Stone descends on the Bottom Dollar offices to interview the gang.
Joyce takes her eyes off the ball(s) and ditches work for her new rock star beau.
Joyce and Doug head to Vegas to sell the international rights to Minx; at Bottom Dollar, Tina aims to let loose and host a watch party for the Billie Jean King vs. Bobby Riggs tennis match.
Shelly gets a taste of college life while joining Joyce on her victory-lap trip to Vassar; Doug accompanies Tina to her mom's retirement party and learns some surprising news; Bambi connects with Richie on a trip of their own.
Constance, Joyce, and Tina head to a wilderness retreat to pick Minx International publishers; at Bottom Dollar, Richie has to replace a centerfold and scrambles to redo the new issue..
At the Minx International launch party, Doug confronts Constance, while Joyce starts to lose control of her magazine; Shelly and Lenny look toward an uncertain future.
